Reporter (1): Swamiji, excuse me, is there any special significance of keeping this bead hidden from the public?
Prabhupāda: Yes, just to follow Bhagavad-gītā. Bhagavad-gītā says, man-manā bhava mad bhaktaḥ: "Always think of Me." So we are thinking, "Kṛṣṇa, Kṛṣṇa, Hare Kṛṣṇa, Hare Kṛṣṇa.”
Reporter (1): No, I mean, you are keeping it wrapped in a piece of cloth.
Prabhupāda: That bead.
Reporter (1): Why?
Prabhupāda: The bead is pure, so just to keep it aloof from the dust.... Just like we keep this drinking water covered. Why? This is common sense.
Reporter (1): Just to keep it pure.
Prabhupāda: Yes. Pure it is, but still, it is our duty not to treat ordinarily.
-Śrila Prabhupāda’s conversation with News reporters, March 25, 1976, Delhi